Tasks of the day

To do in the "Need" section of your memo👇

1-Write a one-paragraph pitch that includes:

  • The type/category of the company
  • Who are the main users/customers
  • A short description of the product (don't get lost in details here, the main features/use cases are enough)
  • The main value propositions

2- Complete the customers/pain points/value propositions table (see the "Need" section of the memo template) and try to be as precise as possible

3- Following the table, add any additional important information about: 

  • The customer segmentation if needed (qualitative analysis only here, the quantitative analysis will be done in the market section)
  • The pain points/need solved by the product.

See the sample memo for a concrete example.