To do in the "Need" section of your memo👇

1-Write a one-paragraph pitch that includes:

• The type/category of the company
• Who are the main users/customers
• A short description of the product (don't get lost in details here, the main features/use cases are enough)
• The main value propositions

2- Complete the customers/pain points/value propositions table (see the "Need" section of the memo template) and try to be as precise as possible

3- Following the table, add any additional important information about: 

• The customer segmentation if needed (qualitative analysis only here, the quantitative analysis will be done in the market section)
• The pain points/need solved by the product.

See the sample memo for a concrete example.